GTM Trends

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GTM 🚀

Evolving B2B Go-To-Market Strategies

AudiencePlus CEO Anthony Kennada discusses evolving B2B GTM strategies, emphasizing first-party data and subscription-centric content to build stronger audience relationships.

ICONIQ Growth's GTM Best Practices

ICONIQ Growth's ongoing series explores GTM best practices, including benchmarks and strategic shifts, to help scale B2B SaaS organizations effectively.

Your Business is More Than Your Product

Dropbox built a SaaS empire without code, focusing on strategy: trend-spotting, early engagement, relationship-building, influencer involvement, public user research, viral content, referrals, and continuous community engagement to drive growth before and after launch. 👇

Integrating Traditional and Innovative GTM Approaches

Successful SaaS companies are integrating traditional and innovative GTM approaches to maximize reach and efficiency in their go-to-market strategies.

Development 💻

Miro's Growth Strategy

Miro's success stems from creating multiple enterprise entry points, leveraging Product-Led Growth, blending PLG with product-led sales, and fostering a strong user community, driving 10x growth over three years.

Effective Product Experimentation Framework

Learn to run effective product experiments, starting small and gradually increasing investment, to validate ideas quickly and reduce risk in your SaaS development process.

Addressing Common Product Management Pitfalls

Recognize and address common product management pitfalls, such as treating PM as project management, outdated PRDs, and lack of analytics, to create more effective product practices.

Distribution 🚛

Transitioning from PLG to Enterprise Sales

Totango + Catalyst's CMO Karen Budell shares key takeaways for transitioning from PLG to enterprise sales, emphasizing executive influence, marketing mix adjustments, and selling leadership expertise.

Figma's Pricing Strategy Analysis

Rosie Hoggmascall examines Figma's pricing strategy, highlighting the importance of aligning monetization with value proposition and prioritizing transparency in collaborative tools.

Autism Therapy Startups' Expansion Strategies

Autism therapy startups navigate unique challenges by defining priorities, building relationships, maintaining mission fidelity, and strategically approaching M&A to scale responsibly in a growing market.

Leadership 🐘

Scaling a Startup Successfully

Harvard Business School's Jeffrey Rayport discusses challenges of scaling a business, emphasizing the importance of understanding cash flow, profit market fit, and cultural alignment for long-term success.

Hiring Growth Leaders with Scientific Backgrounds

Hiring growth leaders with scientific backgrounds can be beneficial due to their rigorous thinking, ability to distinguish correlation from causation, and capacity to test assumptions effectively.

Raw Intuitions About Startups

A first-time founder shares insights on building startups, emphasizing product-first approach, customer experience prioritization, and leveraging ecosystem tailwinds while being opportunistic and risk-tolerant.

AI Enablement 🤖

Deepseek's 10x Cheaper Reused LLM Input Tokens

Deepseek's Context Caching on Disk technology reduces API costs for reused input by up to 90%, potentially unlocking new economically viable LLM applications and capabilities.

Vertical SaaS Benchmarks and AI Integration

Tidemark's report on vertical SaaS benchmarks outlines a playbook for building enduring software companies, emphasizing multi-product strategies, platform development, and FinTech integration, with growing importance placed on AI product lines.

SpreadsheetLLM: Optimizing LLMs for Spreadsheets

SpreadsheetLLM introduces an efficient encoding method designed to enhance LLMs' understanding and reasoning capabilities specifically for spreadsheet applications, potentially revolutionizing data analysis and manipulation.

Chatter 💬

Navigating Post-Startup Shutdown

A non-technical founder seeks advice on transitioning to product management after shutting down their startup, leveraging their Ivy League education and diverse experience in ad tech and impact investing.

Mark Yeramian on Ecommerce Founders

More ecommerce founders are buying back stakes in their brands to escape investor pressure and focus on long-term vision and sustainable growth.

Reddit Thread on Referral Programs vs. Sales Teams

A SaaS founder initiates a discussion on Reddit about using a referral program with freelance sales reps as an alternative to hiring a full sales team, seeking community advice on implementation strategies.

That’s a wrap–

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