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$1MM Case Study
OperatingSystem is a newsletter that curates news for SaaS/digital product CEOs who want to grow with or without VC funding. If you enjoy this newsletter, send it to an industry friend. If you received this from a friend, you know what to do: Subscribe
At a Glance š
Looking to scale your SaaS without the need for VC funding?
Want to hit your first $1M ARR?
This issue of OperatingSystem breaks down how a single, well-crafted case study can be your key to unlocking product-market fit and sustainable growth. Dive in for the full strategy and more growth hacksā¦
GTM š
Source: Can you get to your first million with a single case study?
Sales Leaders' Guide to a New GTM Motion
Modern GTM motion should connect sales, presales, product, and customer success through automated, repeatable, and data-driven collaboration.
30 Game-Changing Hacks for SaaS Success
Liberate Labs is working with four SaaS companies set to hit $2M ARR next year. Here are 30 actionable tipsāfrom building a strong UVP to leveraging automationāthat will help you scale efficiently.
Why Paid Advertising Sucks in 2024
Rand Fishkin discusses the challenges of paid advertising, emphasizing the importance of organic initiatives and quality audience research.
Reaching Your First Million With a Single Case Study
Focus on creating a replicable case study to achieve product-market fit by understanding customer needs and addressing them effectively.
Development š»
Source: An Underrated Growth Lever: Donāt Delegate to Your Users
Jason Knight shares insights on B2B product management challenges, including feature prioritization and the dangers of being overly accountable for delivery.
Don't Delegate to Your Users: An Underrated Growth Lever
Minimize cognitive load for users by prioritizing UX from first principles, driving higher feature completion and adoption.
OperatingSystem is brought to you by Liberate Labs.
Liberate Labs is a SaaS growth studio that helps non-technical CEOs solve GTM, product development, & growth marketing challenges.
Top Challenges for Non-Technical Startup CEOs in Engineering
Non-technical CEOs face two main challenges: bridging the technical knowledge gap and managing various aspects of business operations and product development.
Distribution š
Source: The 18 Best Market Research Tools For Actionable Insights
Redefining the PLM End Game
"The real PLM end game is a product data strategy, not about finding the 'best PLM,' but about setting up a flexible, scalable data management and information strategy that can evolve with your business."
Explore 18 top market research tools to make data-driven decisions and stay ahead of the competition.
Identifying Dead Companies Walking: Vendor Red Flags
Learn how your product is going to be judged by super-demanding buyers in this bit on the common mistakes of failing companies. Common mistakes include prioritizing buzz over education and making unrealistic promises.
Leadership š
Source: Should you Product-led Growth? - by Leah Tharin
Why Most Sales Reps Underperform
Chad Peets believes sales rep underperformance stems from a lack of accountability and insufficient incentives for skill development.
Understand when and how to implement PLG strategies, balancing self-serve models with human help for complex products.
Zero-Based Budgeting: A Fresh Approach for Tech Startups
Explore how zero-based budgeting strategies can drive sustainable growth.
AI Enablement š¤
Source: The free tokens will continue until business improves
Bootstrapping Smarter AI Models
Foundry CEO Jared Quincy Davis reveals a method to improve AI outputs without training new models by layering smaller models on existing ones.
The AI Industry's Free Token Strategy
AI companies are offering free tokens and APIs to attract developers, creating an ecosystem lock-in reminiscent of the on-demand era.
Predictions for Crypto's Abstraction Era
Web3 is entering a new era of abstraction, potentially leading to chain-agnostic users and "Is this actually crypto?" dApps.
Chatter š¬
Source: (Optimistic) Crypto Predictions: Entering a New Era
Pieter Levels on Unconventional Product Development
"It's idiotic for a big company, but for me, it works," Pieter Levels says about deploying straight to production.
Slow-Growing Startups Pivot for Profitability
Leaders of slow-growing startups are adapting their business models to build profitable, durable businesses in the current funding environment.
Thatās a wrapā
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Have a fantastic rest of the week! š